Food Giants Announce Major New Labeling Initiative

Most controversially, the label will detailed whether products contain GMOs.

Fortune – Some of the largest food manufacturers and grocers announced today an initiative to provide consumers with “instantaneous access” about detailed information on thousands of products through their smart phones. Shoppers, using their smartphones, will simply scan a code, called a QR code or barcode, according to the initiative by the Grocery Manufacturers Association.

More than 30 food giants, ncluding Pepsi, ConAgra, Hormel, Campbell Soup, Land O’Lakes, Coca-Cola, Nestle, Hershey, and General Foods, have signed on to participate in the SmartLabel Initiative. The SmartLabel will include ingredients, allergens, animal welfare, environmental policies, and, perhaps the most controversial attribute, whether the food contains genetically modified organisms (GMOs).

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