techninasia – In 2009, two years after Vietnam joined the World Trade Organization (WTO), Fashion4Freedom (F4F) was founded by Vietnamese-American LanVy Nguyen to create a socially responsible supply chain for fashion products while at the same time preserving local craft traditions in Vietnam.

Less than six years later, the enterprise has fully established an ethical and scalable model for producing hand-crafted luxury goods—the first in Vietnam. Today, its has full production services, an artisan line, and a market incubator all of which, according to the F4F website, impact “100 villages, co-ops, and workshops.”

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