mckinsey.com While domestic travel has kept the Vietnamese travel sector afloat, the industry needs to reinvent itself until international tourism resumes.
For most players in the travel industry, the idea of vacationers lounging on a beach thousands of miles from home or sailing the high seas seems like a distant memory. Globally, countries experienced a decline of 35 to 48 percent in tourism expenditures last year compared with 2019. Vietnam, with its ten-month international border closure, has not been exempted.
