VNE – By Vien Thong July 19, 2024 | 06:28 am GMT+7

Consumers shopping at a supermarket in HCMC’s District 3 in January 2023. Photo by VnExpress/Thanh Tung
Dang Hoang of HCMC has been cutting back on discretionary purchases like dining out, coffee and branded clothing since the beginning of this year.
The 31-year-old marketing employee says he has been waiting for discounts to find cheap clothes and cooking at home to reduce expenses.
A survey by market research company NielsenIQ Vietnam found 62% of consumers chose to cook at home in the first quarter of the year to save money, a three point increase from the previous quarter.




