VNE – By Quynh Nguyen November 17, 2023 | 11:15 am GMT+7

Customers wait in line to buy coin pancakes on Hoi Vu Street, Hanoi, September 2023. Photo by Thanh Lan
When Kieu Oanh heard that the latest new drink, hand-pounded lemon tea, had become popular in Hanoi, she did not hesitate to travel 30 km from Bac Ninh to stand in line.
This is not the first time the 24-year-old girl was quick to try out foods that had gone viral on social media. Whenever she discovered a new food or hangout spot within a 200 km radius, she invited her friends to go with her.
“Instead of listening to other people’s experiences, I want to experience it myself,” the office worker said.
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